One of Bernay's first victims.

Johnny_Rotten wrote:

How did that play out for Swan? Wasn't that was the time of Edison consolidating influence around marketing his own systems, or do I have uneven memory.

Swan was long dead and Edison was almost there himself. The point was to scrub and rewrite a client's history for greater profit. Anything for a buck, even if it meant deluding generations of school children with pathological bullshit. Read up on Edison sometime. That's not a happy story.

wiki wrote:

In October 1929, Bernays was involved in promoting Light's Golden Jubilee. The event, which spanned across several major cities in the US, was designed to celebrate the 50th anniversary of Thomas Edison's invention of the light-bulb (though the light-bulb had been previously invented by Joseph Swan). The publicity elements of the Jubilee – including the special issuance of a US postage stamp and Edison's "re-creating" the invention of the light bulb for a nationwide radio audience – provided evidence of Bernays' love for big ideas and "ballyhoo". A follow-up event for the 75th anniversary, produced for television by David O. Selznick, was titled Light's Diamond Jubilee and broadcast on all four American TV networks on October 24, 1954.