There are no words.

Tesco has been accused of religious discrimination after the company ordered the founder of a Jedi religion to remove his hood or leave a branch of the supermarket in north Wales.

Daniel Jones, founder of the religion inspired by the Star Wars films, says he was humiliated and victimised for his beliefs following the incident at a Tesco store in Bangor.

The 23-year-old, who founded the International Church of Jediism, which has 500,000 followers worldwide, was told the hood flouted store rules.

But the grocery empire struck back, claiming that the three best known Jedi Knights in the Star Wars movies – Yoda, Obi-Wan Kenobi and Luke Skywalker – all appeared in public without their hoods. Jones, from Holyhead, who is known by the Jedi name Morda Hehol, said his religion dictated that he should wear the hood in public places and is considering legal action against the chain.

from the About section of teh web site

Daniel Morgan Jones, born 15 July 1986, grew up in Holyhead, Anglesey in North Wales, UK. From an early age he was a fan of the Star Wars films, but his fanaticism was transformed to complete obsession when his older brother passed on some of his Star Wars action figures he no longer wanted. From then on, both the films and action figures became Daniel’s primary entertainment sources. When he entered high school in 1997 he sold some of the action figures to Jake Jones-Williams. Despite an initial dislike, they did share common ground through Star Wars and soon Jake asked Daniel to help him start a band. Jake taught Daniel how to play bass and they started their band together in 1998. In 2001, the duo received emails asking people to put Jedi as their religion on the census in order to get it recognized as an official religion. Though they were too young to participate themselves, they persuaded some of Jake’s sister’s friends to do so. In 2007 Jake and Daniel’s band, Xms3, had the opportunity to play with feature artists and make a music video. That summer they toured the USA and were featured in a DVD documentary from the makers of Super Size Me. The day before they left for the tour, at a barbeque in Daniel’s garden, his older brother Barney brought some Jedi sermons that he had printed from Jedi websites and they decided to hold a small service during which Daniel and Barney created their Jedi names. Because Daniel kept forgetting his, he wrote in on a piece of paper and put it in the back pocket of his jeans, then left for the tour. He arrived back home after his incredible experience in the US and was unpacking when he came across the small bit of paper with his Jedi name. Though the tour had gone well, it was now October 2007 and Daniel was back home with no money and in need of a job. Happily, the tour van driver, Dave, was working in a hardware store and offered to try to help Daniel get a job there. Though it was a long shot, Daniel applied and got the job, where he met fellow Star Wars enthusiast, Jonar Magwy, who was also a Jedi by religion. Daniel mentioned the idea of starting a Jedi church, and Jonar jumped on board. Daniel, Barney and Jonar started a web site, www.jedi-church.com, and set about gathering the other Jedi of the world to their cause.


The Church grew as Barney left the church for personal reasons, Michael Morgan Jones Daniel & Barney’s cousin took his place on the Jedi Council. The Church has done many media interviews and appearances  along the way since the start in January 2008, They have been on TV, Radio and Papers across the globe some of these including

[blah]

The list is endless, among interviews and appearances the Church officials have done several University and College tours talking to students and educating them in the movement of the Jedi Church, also inviting documentary film makers from all over the UK to come stay with them and record films by giving up there spare time to help the students careers.